The disconnect between workforce needs and educational supply has reached a crisis point. In 2025, 87% of executives reported experiencing workforce skill shortages (University of Minnesota CCAPS, 2025), while Georgetown University research reveals that credential providers must double their output in many metropolitan areas to satisfy demand for high-paying middle-skills jobs (Weissman, 2024a, 2024b). Alternative credentials have emerged as a powerful solution to this gap. Institutions have rapidly embraced microcredentials, with adoption rising from 63% in 2022 to 84% by 2024 (Coffey, 2024). Sub-baccalaureate certificates have grown 89% since 2000 (Crockett et al., 2024), and the continuing education market, valued at $67 billion in 2024, is projected to reach $96 billion by 2030 (CE App, 2025).
