In September 2025, we conducted a cross-institution survey of over 1,600 newly enrolled international students in the US and UK. Our goal was simple: to understand how students are using AI in the crucial, early part of their journey – identifying and applying to university – long before they ever step into a lecture hall. Approximately one in six respondents (17%) indicated they used AI (Chat GPT etc) as part of their initial search, but that varies significantly by home country. The most critical finding however appears to deliver a clear message on the value students ascribe to Large Learning Models (LLMs): 96% of AI users found the guidance they received from AI tools (ChatGPT, etc.) either met or exceeded the quality of information provided by traditional sources (websites, brochures, agents).
