While generative AI tools like ChatGPT have dominated headlines and sparked urgent conversations about academic integrity and pedagogy, many institutions are simultaneously exploring AI’s potential to revolutionize back-office operations—from enrollment management and advising to financial planning and facilities management. In this candid conversation, three college presidents share how they’re navigating these parallel paths of AI adoption. Should institutions prioritize AI investments that directly impact student learning experiences, or focus on operational efficiencies that can free up resources and improve service delivery? Are these truly competing priorities, or can they be part of a unified strategy?