As the senior vice president for consumer experience at Mondelēz International, Jonathan Halvorson helps guide the marketing campaigns for some of the world’s most well-loved snacks. Cadbury, Toblerone, Oreo, and Ritz are just a few on the roster. These days, Halvorson and his team are turning toward generative AI to find new ways to work smarter, reach more consumers, and help their products stand out in the crowd. While AI has been a game changer for them, he said, it takes human ingenuity to get the most out of a technology that is available to everyone — including competitors.
