As last year’s hottest topic—generative AI (gen AI)—becomes this year’s deployment discussion topic, companies are keen to turn discussion of generative AI’s potential into action to capture its benefits. In this episode of the Inside the Strategy Room, two McKinsey experts discuss how top innovators use the technology to drive growth. Laura LaBerge is an expert in our Strategic Growth & Innovation service line, of which Matt Banholzer is global co-leader. They are coauthors of a recent article that explains why companies with cultures that embrace innovation have an edge with generative AI. This is an edited transcript of their conversation.
