Friday, February 9, 2024

What Can be Done in 59 Seconds: An Opportunity (and a Crisis): Five analytical tasks in under a minute - ETHAN MOLLICK, One Useful Thing

To see why these tools can be so disruptive, I want to revisit my old experiment of giving myself 30 minutes to launch a product. I last did this 10 months ago — forever in AI time — so it seemed unfair to give myself a half hour again. Let’s try doing the work in under a minute. I also decided to up the difficulty level in another way. I would do five different tasks, rather than one: I would launch a product and write a market research report and create on-trend designs for a kitchen and make an entire PowerPoint and craft a syllabus. All at the same time. All in 59 seconds.