The startup's backers include Amazon founder Jeff Bezos. Its platform helps users get accurate responses to natural language questions by choosing a source type and LLM. Perplexity Pro subscribers pay $20 monthly to switch between the different models and can access various features, such as image generation. The AI startup lets paid subscribers select not only the LLM they want to use but also where they want the source of their answer to emerge from. Users can choose to only have answers from peer-reviewed sources instead of just any source on the web.