Looking at college tuition costs in the United States is not for the faint of heart. Attending a four-year university can cost a family upwards of $104,000. Historically, the exuberant costs associated with a college degree were offset by the perceived return on investment (ROI). That perception has changed. As enrollment rates decline, colleges and universities are looking for new methods to adapt and remain relevant in American life. Research from Georgetown University’s Center on Education and the Workforce shows that, despite the high cost of a degree, more education doesn’t always mean more earnings. Demographic factors and student debt can also drastically alter expected income. Students and their families are reevaluating the long-term benefits of a degree compared to the steep costs.