The European Union has set high targets for making our environment cleaner, and this means not only lowering emissions but also making better use of our existing resources. Saving water, for example, has become a crucial issue, especially after last summer's droughts in Europe. The academic world has a leading responsibility for preparing the next generation of researchers and professionals who will assist industry in achieving its business and climate-friendly goals. Academia is vital if we are to train people with the right skills required by industry.