Adam Fein, Vice President of Academic Innovation and Strategic Partnerships at 2U, reflects on how online education has become an integral part of institution-wide strategies and why alignment and partnership are increasingly important to its success. Online education has always required many parts of a university to work together: admissions, financial aid, academics, advising, career services, and technology, among others. What’s new is how central it has become to an institution’s long-term strategy. What was once treated as a specialized afterthought is now core to how universities reach learners, build their academic catalog, respond to workforce needs, and ultimately create new revenue streams. You can see that shift in the diversity of what institutions are bringing online. Degree programs are now one component of a broader portfolio that can include certificates, microcredentials, enterprise partnerships, and other forms of learning.