Within the Massey Business School, internship opportunities are available at 300 level, allowing students to work with organisations in areas aligned to their major. These placements give students the opportunity to take on real projects, contribute to teams and experience the pace and expectations of their chosen industry. Internships coordinator Professor Sarah Leberman says internships play an important role in helping students make the transition from study to work. “These opportunities give students the chance to apply their learning in real-world settings, build professional confidence and develop skills that employers are looking for,” Professor Leberman says. For Bachelor of Communication graduate Lara Watson, her internship offered exactly that. Lara majored in marketing, completed a 12-week internship with Tracta, an agri-marketing agency in Napier. During her internship, Lara worked on a client prospecting project, developing ideal customer profiles, learning how to use Customer Relationship Management tools and researching content topics for marketing campaigns. She also supported the team with research for upcoming work, gaining valuable insight into how an agency operates.