Industry leaders are questioning how AI could change what content is made and how it is produced. Our research indicates three potential industry outcomes beyond disrupting the content supply chain. AI is already beginning to be deployed in some areas of the film and TV production process, though the potential magnitude of its long-term impact is still coming into focus. While the technology’s limits, adoption trajectory, and potential scale of impact are yet to be determined, historical technological shifts and early use cases suggest AI could, over time, materially alter the industry’s structure and profit pools. As a result, industry leaders face practical questions about near-term operating choices and strategic questions about what AI could mean for their businesses longer term. This impacts the job market for learners seeking placement in the field.
