Ithaca College’s statement on AI use includes the desire to prepare students for an AI-driven future and workforce, which is already here. Large companies like Pinterest and Amazon have made moves to pivot toward AI resources, with Pinterest laying off under 15% of its workers and Amazon cutting 14,000 corporate jobs. The influence that AI has on the job market varies by industry. Junior Caroline Guzman — an advertising, public relations, and marketing communications major — said that within her classes, AI is emphasized as a necessary tool in the job market. “In the workplace, you are going to use AI,” Guzman said. “Multiple professors have told me if you are not using it, you are falling behind in strategic communications.” Guzman said the AI applications that are used in APRMC courses include tools like ChatGPT and Google Gemini. Many of the tools that APRMC has historically used, like Canva, now have AI incorporated in their foundation.
