As a sociologist who teaches about AI and studies the impact of this technology on work, I am well acquainted with research on the rise of AI and its social consequences. And when one looks at ethical questions from multiple perspectives – those of students, higher education institutions and technology companies – it is clear that the burden of responsible AI use should not fall entirely on students’ shoulders. I argue that responsibility, more generally, begins with the companies behind this technology and needs to be shouldered by higher education institutions themselves.