As CEOs and CMOs ask where AI is moving from hype to real results, frontrunners demonstrate that tighter human–AI collaboration and sharper governance is required. Value comes from end-to-end change. Broad productivity wins are table stakes. Impact comes from prioritizing the biggest growth problems and then solving them end to end in a domain. Reimagine workflows, not tools. Growth comes from mapping decisions and handoffs, and embedding agents where they change outcomes, not bolting them onto legacy steps.Scale with a new operating model. End-to-end transformation requires cross-functional human–AI teams, shared data products, and governance that treats agents like managed talent.
