The Universities UK Annual Conference always serves as a vital barometer for the higher education sector, and this year, few topics were as prominent as the role of Generative Artificial Intelligence (GenAI). A packed session, Ethical AI in Higher Education for improving learning outcomes: A policy and leadership discussion, provided a refreshing and pragmatic perspective, moving the conversation beyond academic integrity fears and towards genuine educational innovation. Based on early findings from new independent research commissioned by Studiosity, the session’s panellists offered crucial insights and a clear path forward.