Friday, August 15, 2025

OpenAI says they are no longer optimizing ChatGPT to keep you chatting — here’s why - Amanda Caswell, Tom's Guide

With over 180.5 million monthly active users and nearly 2.5 billion prompts per day, OpenAI recently revealed it is optimizing ChatGPT to help, not hook. In a new blog post titled “What we’re optimizing ChatGPT for,” OpenAI revealed it’s moving away from traditional engagement metrics like time spent chatting. Instead, the company says it’s now prioritizing user satisfaction, task completion and overall usefulness. This is an unconventional stance, as apps like TikTok, Meta, and similar Silicon Valley companies strive to keep users tied to their screens.