But while such concerns are certainly understandable, the idea that AI will unquestionably erode students’ ability to think critically and creatively is shortsighted and ultimately inaccurate. I’ve found in my work as dean and professor of marketing at the Farmer School of business at Miami University that more often it’s not AI itself but higher education’s pedagogical approach to it that’s limiting student development in these areas. AI will not be the end of creativity or critical thinking among our students. We just have to get there at a different point and in a new way through what I call flipped thinking.