New research co-authored by Wharton professors Gideon Nave and Christian Terwiesch finds that while ChatGPT improves the quality of individual ideas, it also leads groups to generate more similar ideas, reducing the variety that’s essential for breakthrough innovation. The takeaway? AI might sharpen your pitch, but it could flatten your team’s thinking. As Terwiesch, co-director of Wharton’s Mack Institute, put it: “The ideas are great, but not as diverse as human-generated ideas. That points to a trade-off to be aware of: If you rely on ChatGPT as your only creative advisor, you’ll soon run out of ideas, because they’re too similar to each other.”
https://knowledge.wharton.upenn.edu/article/does-ai-limit-our-creativity/
