Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search engine in the future, according to Bloomberg. Adrian Perica, Apple's head of mergers and acquisitions, has reportedly already talked about the idea with services SVP Eddy Cue and the company's top decision-makers with it comes to its AI efforts. It's early stages, however: Apple has yet to talk to Perplexity about a bid, and the internal talks may not even lead to a formal offer. The executives also reportedly discussed an alternative, wherein instead of buying Perplexity outright, it'll team up with the AI company instead. Either way, the idea is to develop an AI search engine powered by Perplexity and to integrate Perplexity's technology into Siri.
