AI is often framed as a technological advancement, but Puntoni believes its real impact is in how humans adapt to it. The conversation needs to move beyond Silicon Valley and into the domains of business schools, social sciences, and workforce development to understand AI’s role in shaping the future of work. AI is unlikely to fully replace most jobs; instead, it will redefine them. Just as photography evolved with digital tools, professions will adapt by integrating AI into workflows. Understanding which aspects of work are identity-driven versus utilitarian can help individuals navigate this shift without feeling threatened.
