Scotland's Rural College (SRUC) will teach students on its new online micro-credentials courses how to tailor their messages for different audiences and to track their impact, including how to get the most out of social media. Course lecturer Dr Jeff Miller, a tenured professor of agricultural communications at the University of Arkansas, said: "Agricultural communications courses have been established in the United States for a number of years and I think there's a growing need for the discipline to be introduced in the UK. "One of the keys to strengthening the agriculture industry in the UK lies in communicating about its national importance and about the industry's commitment to improving both the economic and environmental aspects of producing food."
