Higher education is undergoing a profound transformation, with online learning shifting from a temporary solution during the pandemic to a core component of many institutions’ long-term strategies. Students today read less than 15% of their assigned materials—a concerning trend that demands a new approach to how learning content is delivered and consumed. This shift raises a key question: Are traditional classrooms becoming obsolete, or can a blended model offer the best of both worlds while meeting students’ diverse needs? As institutions set ambitious online enrollment goals for 2025 and beyond, they must navigate a strategic path that preserves academic quality while driving scalable, financially sustainable programs.