To turn the disruption of generative artificial intelligence into an opportunity, higher education leaders should focus on four important variables: policy, principles, strategy and collaboration. Each institution is unique and at different stages in their GenAI journey. Some could reasonably be described as thriving, readily embracing new technologies and possessing the means and resources to enact their agenda. Others are still striving to reach the necessary level of technological prowess to drive forward in 2025. Faculty at many institutions are being sought after to advise legislators and leaders in their communities about risks and opportunities with AI. Nevertheless, institutions are grappling with where the greatest impacts with the least number of risks are with AI in their operations. Regardless of where any institution finds itself in their GenAI journey, one thing is clear: Much work remains to fully harness the benefits of GenAI and navigate the intricate landscape it represents.