Sunday, November 17, 2024

Why Podcasts Succeeded in Gaining Influence Where MOOCs Failed - Joy Buchanan, Economist Writing Every Day

MOOCs fell short of revolutionizing education. MOOCs struggled to retain learners because of the commitment they demanded and the structure they imposed. One thing people thought the MOOC could deliver at low cost was accountability. It turns out that traditional universities were and are still good for that. Podcasts succeeded by offering flexibility, accessibility, and a lower barrier to entry. Podcasts excel at passive learning, where listeners absorb information through storytelling, interviews, and discussions. This style appeals to a wider audience, blending education with entertainment. If someone in 2014 were told that MOOCs would not become influential on intellectual life, then a possible excuse might be that the public does not want talking or long-form content. We now know in 2024 that long-form talking content can be hugely popular, in the format of a conversational podcast.