About 9 in 10 Gen Z graduates said learning a skilled trade can be a better route to economic security than college, home services app Thumbtack found. Social media is increasingly driving an interest in skilled trades careers among members of Generation Z, generally defined as people born from 1997 to 2012, according to a report from home services app Thumbtack. Social media is the second-largest driver of Gen Z career paths, with 55% of Gen Z respondents now saying they are considering a career in the skilled trades, up 12% from last year, Thumbtack says in its Future of the Skilled Trades report. The Thumbtack report also found that 93% of the Gen Z graduates and 80% of the parents surveyed said learning a skilled trade can be a better route to economic security than college.