Generative AI represents a sociotechnical revolution with massive implications for every aspect of our lives. Keeping humans in the loop is critical for its responsible development. Companies are entering a new phase with generative AI (gen AI), as they realistically ponder how to deploy the potent technology responsibly and profitably. The answer, says Navrina Singh, founder and CEO of Credo AI and today’s guest on this episode of the At the Edge podcast, is proper governance in the form of continuous human oversight. Singh speaks with McKinsey senior partner Lareina Yee about the importance of monitoring, measuring, and managing AI risk for the good of humanity, as well as for gaining a competitive advantage.