Perhaps nowhere has this lesson been as striking as with senior leaders at U.S. universities. No doubt, running an institute of higher education is challenging these days, in ways both familiar and new. Among the familiar challenges, traditional brick-and-mortar universities competing in the knowledge-share landscape face very real competition from now countless alternative sources of remote and digital learning. Today, degrees and certifications can be had in hours, not years. And while one can argue over the value, it's hard to argue over the growth in customers and revenue among these alternatives, and the radically lower investment costs for both the content producers and the customers.