The AI Wave is growing fast. Billions of people globally are using foundation models like ChatGPT, Claude, Gemini, and Llama, along with a sprawling number of vertical generative AI (gen AI) applications. Many enterprises have leaned into this new wave, with over 70% using gen AI in their enterprises; however, just 15% are achieving real business impact at scale. Sound familiar? What can enterprises learn from the Mobile Wave that might help them avoid the same challenges in achieving real transformation in the AI Wave? Let’s start by looking at the similarities and differences between the two waves.