As microcredential programs slowly gain traction, more universities are looking for leaders to coordinate the efforts. More universities are seeking dedicated leaders for microcredential programs. Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like, ‘Oh?’ But it was not surprising, because it’s essential.” Microcredentials—also known as digital badges, credentials, certificate, or alternative credentials—grew in popularity during the COVID-19 pandemic. Now they are attracting renewed interest as institutions look to widen their nets for nontraditional students as an enrollment cliff looms.
