Generative AI (gen AI) tools can significantly increase the productivity of software product managers, especially for content-heavy tasks. Research by senior partner Chandra Gnanasambandam and coauthors finds that when using gen AI programs, product managers can complete certain tasks, such as writing press releases and creating product backlogs, in 40 percent less time than they would without the tools. However, gen AI capabilities have a smaller impact on content-light tasks, such as gathering and summarizing data for presentations, reducing time spent by 15 percent.
