2024 is shaping up to be the year for generative AI (gen AI) to prove its value. But while building a gen AI model is often relatively straightforward, making it fully operational at scale is a different matter entirely. To break open the gen AI opportunity, companies need to rewire how they work. Enter Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI, by McKinsey’s Eric Lamarre, Kate Smaje, and Rodney W. Zemmel. Since its release one year ago, the Wall Street Journal bestseller has served as a blueprint for companies looking to move from disjointed digital projects to digitally capable enterprises. The book serves as a detailed manual on the six capabilities needed to deliver the kind of broad change that harnesses digital and AI technology—which is particularly helpful for organizations seeking to capture value in the era of gen AI.
