Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format that resembles a traditional university course or use an on-demand release strategy. The study is titled "More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior" and is authored by Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson.
