OpenAI’s new text-to-video generative AI application, Sora, heightens the risks that generative AI poses to the creative industry. The film industry, in particular, has already been eliminating jobs in tandem with its adoption of AI technology, and Sora’s release could jumpstart this trend. Sora is also resurfacing ongoing questions about how the training of generative AI technology on publicly available media interacts with copyright protections.
