So how do students (and their families) navigate this exciting and stressful time when Americans are reading about AI disrupting jobs at every turn? The best advice is to find impactful and purpose-driven work while being attuned to new trends that have emerged as the AI landscape matures. In higher education, enrollment professionals often talk about the "funnel” of potential students when they take stock of the recruitment pool, then drill down to recruit and enroll the best-fit learners for their school. Job searching in today’s environment requires job seekers to manage their search as a funnel as well. That means it is important to first understand the macro labor market trends; the skills that are most in demand (and a realistic match with one’s interests, abilities and experiences); and how to use that information to search for the job, present oneself and find a best-fit role and organization.