Since generative AI (gen AI) burst onto the scene in late 2022, it’s captivated business leaders and society at large. The excitement is well deserved: McKinsey research indicates that gen AI could add the equivalent of $2.6 trillion to $4.4 trillion of value annually—and redefine the way people work and live. Over this period, McKinsey has published more than 100 articles on the topic to help organizations turn the promise of gen AI into sustainable business value.
