The number of employees who use generative AI is expected to soar, freeing many to focus on higher-level cognitive work. Can organizations use this moment to make jobs more people centric? ver since OpenAI’s ChatGPT exploded into public view in late 2022, the possibilities of generative AI (gen AI) have captured imaginations throughout the business world. McKinsey recently surveyed a cross-section of employees as part of our continuing research into how organizations can improve workforce engagement, retention, and attraction (see sidebar, “About the research”). Respondents provided several intriguing insights that can help organizations as they build gen AI talent capabilities.