From product packaging to car components and retail displays, gen AI enables industrial designers to explore more ideas and product experiences, including previously unimagined ones, and develop initial design concepts significantly faster than with traditional methods. Additionally, with the ability to visualize concepts in high fidelity much earlier in the design process, companies can elicit more precise feedback from consumers as they work to fine-tune every element of the user experience (see images below). In product research and design alone, McKinsey estimates gen AI could unlock $60 billion in productivity.1
