Nowhere does it mention its own apps, which lack jaw-dropping generative AI features. However, this AI narrative is likely to shift this summer when Apple previews its upcoming operating systems, including iOS 18 for iPhone and macOS 15 for the Mac. It is with these releases that Apple is expected to bake in AI features across its apps and services. Instead of just playing catch-up, Apple may be ready to upend consumers’ notions of what they can expect from AI tools, particularly in two specific ways.
