The 2024 Online College Student Report by EducationDynamics provides a wealth of resources for colleges interested in maximizing their online student cohort. Studying over 3,000 current, former and prospective online students during fall 2023, the marketing and enrollment firm dives deep into online students’ motivations and aspirations and the way they consume information. “Colleges can successfully turn inquiries into enrollments by providing timely and personalized engagement throughout the enrollment process,” the report reads. “Thoughtfully crafted marketing and enrollment coaching strategies … help students make informed decisions on their timelines.”
