The findings also confirm what many search users have concluded based on their anecdotal experience. Search quality is decreasing. I have long contested that search biases too much toward recency, news sites, and big brands. This may align with some search users’ goals. However, if you want to discover information that is not recent and is not published by a major media outlet or company, you may find that it is virtually invisible. The first several pages of search results will not be what you want. And there are reasons for this beyond loopholes in search results filtering.
