Education ranks among the top five industries expected to see a productivity boost from GenAI, with the sector forecast to see a revenue increase of as much as 4%. From answer bots and virtual tutors to gamified simulations in virtual reality for hands-on immersive learning, GenAI could be the remedy to ongoing challenges from teacher shortages and crowded classrooms to democratizing access to higher education through lower-cost options. “While GenAI holds exciting potential, this survey signals that higher education has more work to do before it can fully realize its benefits,” said Kimberly Russell, vice president of research for Cengage. “Institutions and educational technology providers need to evaluate how to integrate GenAI equitably in a manner that can enrich human instruction and enable more personalized, captivating learning experiences that expand access and success for all students.”
