Artificial intelligence (AI) and its related technologies are rapidly advancing and transforming industries across the globe. Higher education is no exception. An Educause poll shows a strong majority (83%) agree that "these technologies will profoundly change higher education in the next three to five years." Like other industries, those of us in higher ed also seek to leverage AI’s capabilities to advance and enrich the value we deliver to stakeholders, such as building ways to remove barriers, eliminate friction, inspire and engage to ultimately drive lift in the return delivered.