"2024 will be the year that firms get serious about applying generative AI to their own internal data sources and making information and insights available to their employees to help them do their jobs even better." Additional research from Digitate suggests 90% of IT decision-makers across all sectors plan to implement automation in the next year, with 56% expecting to make significant progress in IT organizations during the next six months. Forrester's research suggests as many as 86% of US employees fear that many people will lose their jobs to AI and automation, and almost a third (31%) believe that trend will manifest during the next two to five years.