And similar to ChatGPT, the GPT Builder tool works through natural language: the user simply has to type the kind of chatbot and capabilities they want, and ChatGPT builder will do the rest — at least, that’s how it’s supposed to work. In practice, building a GPT from scratch still requires attention and time commitment from the user, though not nearly as much as building a new chatbot from scratch using code and programming skills. In fact, that’s precisely the point, a completely non-technical user should be able to build apps that help them and their workflows. But in VentureBeat’s hands-on tests of the new feature (used through a personal ChatGPT Plus account the author pays for directly), it took about 1.5 hours of going back and forth with GPT Builder, tweaking its results with our own guidance typed in plain English, to get a custom GPT for answering PR emails that passes our muster.