Generative AI is completely transforming the business of marketing, say a variety of experts VentureBeat spoke to over the past few weeks, including executives, vendors, agencies and consultants. Marketing, with its goal of identifying and communicating with customers — through data analysis and content creation — has long been cited as one of the most obvious candidates for disruption by generative AI tools. Hundreds of generative AI marketing applications and platforms have gotten attention in the wake of ChatGPT’s release in November 2022 (even if they were released earlier), including Jasper, Writer, Copy.ai and Notion for copywriting; and DALL-E 3, Midjourney, Runway Gen-2, Synthesia, Canva and Adobe Firefly for images, video and design.
