The three bots are among scores of AI characters that have been developed by Fantasy, a New York company that helps businesses such as LG, Ford, Spotify, and Google dream up and test new product ideas. Fantasy calls its bots synthetic humans and says they can help clients learn about audiences, think through product concepts, and even generate new ideas, like the soccer app. "The technology is truly incredible," says Cole Sletten, VP of digital experience at the MLS. “We’re already seeing huge value and this is just the beginning.”
