AI experts cite ethical concerns over relationships humans may develop with such chatbots. The next time you lie in bed and absent-mindedly ask your old friend Google for a piece of life advice, don’t be surprised if it speaks back to you. DeepMind, the tech firm’s artificial intelligence arm, has announced it is testing a new tool that could soon become a “personal life coach”. The project will use generative AI to perform at least 21 different types of personal and professional tasks, including life advice, ideas, planning instructions and tutoring tips, according to documents seen by the New York Times.