For those working in marketing and communications, AI is not a tool of the future—it's already changing day-to-day tasks. Out of 283 respondents, 87% of marketers and 85% of communications professionals say they have used AI, primarily as a productivity tool to free up more time for strategic, creative work. Respondents in both fields are using AI the most for summarizing content (over 40% each), followed by idea generation and creating various types of content. For communications professionals, writing press releases is another common application (17%). Junior/mid-level marketers indicated higher AI usage than those in more senior roles, though the two groups use it differently.
