If you’ve ever been pitted against colleagues during corporate online training or started a new job where the health and safety compliance course involved quiz questions to progress through a series of levels, then you’re familiar with gamification. Gartner has defined gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In other words, gamification uses gaming elements in a nongame context, which could be any situation where engaging people with an instructive process is necessary. Examples include recruitment, company inductions, brand loyalty schemes—or e-learning.
https://www.td.org/professional-partner-content/gamification-in-e-learning-how-does-it-work